Our brand is more than our name, letters, colors, and logo - it is the total experience you have when you see or interact with Delta Phi Lambda®. While the needs of our members, potential interests, and communities are ever-changing, we continue to be a progressive organization that evolves how we position ourselves through consistent messaging and strengthened visual identity.
In an effort to connect the newest and experienced generation of members and alleviate confusion in our brand, we embarked on a three-year journey to refresh our brand identity. Our goal for the refresh was to develop an overall look and feel for Delta Phi Lambda®️ that is modern, authentic, and conveys the unique attributes of the sorority while remaining true to the core identity of an Everlasting Sisterhood®️ of Dedicated Female Leaders®️.
Our new brand launched on September 15, 2020. It represents the vibrant, inspirational, and forward-thinking group of Dedicated Female Leaders®️ that Delta Phi Lambda Sorority prides itself on.