OUR BRAND

Our brand is more than our name, letters, colors, and logo - it is the total experience you have when you see or interact with Delta Phi Lambda®. While the needs of our members, potential interests, and communities are ever-changing, we continue to be a progressive organization that evolves how we position ourselves through consistent messaging and strengthened visual identity.

In an effort to connect the newest and experienced generation of members and alleviate confusion in our brand, we embarked on a three-year journey to refresh our brand identity. Our goal for the refresh was to develop an overall look and feel for Delta Phi Lambda that is modern, authentic, and conveys the unique attributes of the sorority while remaining true to the core identity of an Everlasting Sisterhood® of Dedicated Female Leaders®.

Our new brand launched on September 15, 2020. It represents the vibrant, inspirational, and forward-thinking group of Dedicated Female Leaders that Delta Phi Lambda Sorority prides itself on. If you have any questions regarding our brand, contact the Creative Director at marketing@deltaphilambda.org.

CORE MESSAGES

What We Stand For, What We Offer Our Audiences, and How We Set Ourselves Apart

Delta Phi Lambda®

is a community of Dedicated Female Leaders® (DFL)

that are

trailblazers who extend beyond stereotypes and strive to positively impact their community through service, activism, and leadership for the next generation of women

AS DFL, WE ARE

Advocates for Asian awareness by educating and sharing Asian cultures with others and empowering each other to go after the roles and goals that enrich their lives.

Models of Loyalty, Honesty, Respect, Dedication, Integrity, Discipline, and Academic Excellence.
Celebrators of our diverse shared experiences.
The light of Delta Phi Lambda — we are vibrant, inspirational, forward thinking, authentic, diverse, strong, and relatable.

AS DFL, WE OFFER

Encouragement to grow, embrace your heritage, and rise above stereotypes to create meaningful impact.
Professional networking among members through our Everlasting Sisterhood®, as a student and Alum.
Access to Delta Phi Lambda Foundation scholarships and grants to honor your academic achievements, exceptional programming initiatives, and special needs.
Automatic membership in our National Alumnae Association (NAA) after graduation with programming opportunities through localized DFL Alumnae Chapters.
Peer education training with our national philanthropic partner, Bone Health & Osteoporosis Foundation (BHOF), to spread awareness and inspire creativity around culturally conscious ways to keep our bones and bodies healthy.
Resources from our national partner, Asian Mental Health Collective (AMHC), to be empowered to care for your mental wellbeing and lead health-conscious programming in your community.