OUR BRAND

Our brand is more than our name, letters, colors, and logo - it is the total experience you have when you see or interact with Delta Phi Lambda®. While the needs of our members, potential interests, and communities are ever-changing, we continue to be a progressive organization that evolves how we position ourselves through consistent messaging and strengthened visual identity.

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In an effort to connect the newest and experienced generation of members and alleviate confusion in our brand, we embarked on a three-year journey to refresh our brand identity. Our goal for the refresh was to develop an overall look and feel for Delta Phi Lambda®️ that is modern, authentic, and conveys the unique attributes of the sorority while remaining true to the core identity of an Everlasting Sisterhood®️ of Dedicated Female Leaders®️. 

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Our new brand launched on September 15, 2020. It represents the vibrant, inspirational, and forward-thinking group of Dedicated Female Leaders®️ that Delta Phi Lambda Sorority prides itself on. If you have any questions regarding our brand, contact the Creative Director at marketing@deltaphilambda.org.