BRAND APPLICATION MADE EASY

LOGO FAMILY

The Delta Phi Lambda® logo represents us at the very highest level and is vital to our brand. It acts as a signature, an identifier, and a stamp of quality. It is, and should always be, the most consistent component in our communications. 

National Sorority Logo

HORIZONTAL

DFL Logo - Navy.png

VERTICAL

DFL Alt Logo - Navy.png
Chapter-Specific Logo

HORIZONTAL

Chapter Logo Template.png

VERTICAL

Vertical Chapter Logo.png
Frost Blue.png
Brand Mark - White.png
DFL Brand Mark - Navy.png
Silver.png
Black.png
Brand Mark - White.png
DFL Logo - Cloudy Blue.png
Brand Mark - White.png

SPACE

To ensure visibility and prevalence, a minimum amount of space around the logo should remain clear of text, symbols, other logos, and graphics at all times. The minimum required space is defined by the measurement of the letter “D” in the primary logo. This guideline should be followed for logo usage at any size. 

DFL Logo - D.png
DFL Logo - White.png
DFL Logo - D.png
DFL Logo - D.png
DFL Logo - D.png
DFL Logo - D.png
DFL Logo - D.png
DFL Logo - D.png
DFL Alt Logo - White.png
DFL Logo - D.png

IMPROPER USAGE

Improper Usage 1.png

Do NOT Used unapproved colors

Improper Usage - Outline.png

Do NOT outline

Improper Usage - Tints.png

Do NOT use tints or transparencies

Improper Usage - Removed Element.png

Do NOT remove elements

Improper Usage - Changed Font.png

Do NOT change fonts

Improper Usage - Stretched & Distort.png

Do NOT stretch or distort

Improper Usage - Moved Elements.png

Do NOT move elements

Improper Usage - Tilt & Slant.png

Do NOT tilt or slant

COLORS

After our Greek letters, our colors are the second most immediate characteristic that people associate with our organization. The combinational use of colors and assets are the best way to ensure audiences recognize our brand.  

Navy Blue

WEB / HEX 
PRINT / CMYK
DIGITAL / RGB
PANTONE 

#132E48
52, 24, 0, 0
120, 168, 217
7453 C

Frost Blue

WEB / HEX 
PRINT / CMYK
DIGITAL / RGB
PANTONE 

#78A8D9
52, 24, 0, 0
120, 168, 217
7453 C

Cloudy Blue

#CADEED
52, 24, 0, 0
120, 168, 217
7453 C

Jade

WEB / HEX 
PRINT / CMYK
DIGITAL / RGB
PANTONE 

#8AC7C0
52, 24, 0, 0
120, 168, 217
7453 C

Silver

WEB / HEX 
PRINT / CMYK
DIGITAL / RGB
PANTONE 

#DAE1E8
52, 24, 0, 0
120, 168, 217
7453 C

WEB / HEX 
PRINT / CMYK
DIGITAL / RGB
PANTONE 

TYPOGRAPHY

Proxima Nova

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % & * ( )

Roboto Condensed

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % & * ( )

Arial

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % & * ( )

Playlist Script

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % & * ( )